During his session this morning – which has been aptly covered by A’Llyn and Amy – author Daniel Pink mentioned a redesigned pill bottle in the Design portion of his talk. If you’re interested in learning more about that project, here’s a 2005 NY Mag article on the work, and designer Deborah Adler’s website on the project. There’s currently a Wikipedia entry on the ClearRx design as well. And, last but not least, a PubMed citation record: Soller RW, Lightwood JM. Comparison of the packaging and labeling of Target ClearRx with conventional prescription drug packaging and labeling. J Am Pharm Assoc (2003). 2007 Jul-Aug;47(4):484-90.PMID: 17616494